BRAND DIFFERENTIATION & POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Branding has been around for centuries as a means…
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ADVERTISING AND MARKETING PERFORMANCE OF SELECTED DETERGENT COMPANIES
CHAPTER ONE INTRODUCTION Background to the Study Business environment throws dynamic challenges in the form of ever-growing competition.…
SALES PROMOTION STRATEGIES AND SALES PERFORMANCE OF TELECOMMUNICATION FIRMS
CHAPTER ONE INTRODUCTION Background of the Study In any organization whether profit or nonprofit oriented the main purpose…
PASSENGER’S RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background to the Study From time immemorial, people have being moving from one place…
EFFECTIVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES
ABSTRACT The research is on effective marketing strategies for health care services in Enugu metropolis ( a case…
THE EFFECT OF PROMOTIONAL STRATEGIES IN THE MARKETING OF BANK SERVICES
ABSTRACT Promotional strategies is a process deal with the technique used by organization in inform, persuade and eduate…
AN EVALUATION OF MARKET SEGMENTATION AND IT’S SIGNIFICANCE
Market segmentation can be defined as the process of dividing a market into district subsets of consumers with…
APPLICATION OF MARKETING CONCEPT IN BANKS AND ITS EFFECTIVENESS IN CONSUMER SATISFACTION
CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that…
BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS
CHAPTER ONE INTRODUCTION 1.1 Background of the study The term ‘broadcast media’ is quite often mentioned these days.…
E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPURTUNITES
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The last two decades have witnessed an enormous and explosive…