THE IMPACT OF MARKETING COMMUNICATION ON PRODUCT DEVELOPMENT
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND STUDY Communication is a vital tool in any business organization as well…
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THE IMPACTS OF PRICING IN MARKETING
ABSTRACT This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual…
THE ROLE OF PUBLIC RELATIONS IN MARKETING
ABSTRACT This research project is about the role of public relations as a tool in enhancing consumer patronage…
THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS
CHAPTER ONE INTRODUCTION 1.1 Background to the Study Studies have shown that in this ever changing and…
AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS
ABSTRACT This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna…
THE IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION
ABSTRACT The challenge created by the dynamic nature of the marketing environment has necessitated a total attention…
THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY OF ORGANIZATION
ABSTRACT The challenges of measuring marketing strategy in relation to productivity has been inadequately address by previous researches…
RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC
ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu.…
AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS
ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular…
THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS
ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative…