PERSONAL SELLING PRACTICE AND ENHANCED SALES OF INDUSTRIAL PRODUCTS AMONG BUSINESSES
CHAPTER ONE INTRODUCTION Marketing is a defined as the process of planning and executing the conception, pricing, promotion,…
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BRAND PERSONALITY AND CUSTOMER LOYALTY
ABSTRACT The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of…
DIGITAL MARKETING AS A KEY DRIVER OF SALES IMPROVEMENT AMONG SMALL AND MEDIUM SCALE ENTERPRISES
ABSTRACT The study examined digital marketing as a key driver of sales improvement among small and medium scale…
IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS
ABSTRACT The study examined the impact of promotional activities on fast moving consumer goods (FMCG), a study of…
SALES PROMOTION AND ITS EFFECTS ON ORGANIZATIONAL EFFECTIVENESS IN NIGERIAN MANUFACTURING INDUSTRY
ABSTRACT This study examines sales promotion and its effects on organizational effectiveness in Nigerian manufacturing industry. The study…
THE EFFECT OF ADVERTISING ON SALES PERFORMANCE OF CONSUMER GOODS
ABSTRACT This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria…
THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY OF FAST MOVING CONSUMER GOODS
ABSTRACT The study examined the effect of consumer protection on brand loyalty of fast moving consumer goods. More…
RELATIONSHIP MARKETING AND CUSTOMER RETENTION
ABSTRACT This research examined the effect of relationship marketing in customer retention in MTN Nigeria Plc, Calabar. The…
CONSUMER’S PERCEPTION OF BRANDING AND PACKAGING ON SALES OF COSMETICS PRODUCTS
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The topic of this research work is “The consumer’s perception of…
DESIGN AND IMPLEMENTATION OF ONLINE STUDENT ADMISSION AND DOCUMENT VERIFICATION SYSTEM
ABSTRACT Forgery has long crept into our educational system and, counterfeit and forged admission status / certificate and…