ROLE OF ACCOUNTING INFORMATION ON SMALL AND MEDIUM SCALE BUSINESS IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY Accounting information is a part and parcel of today’s life…
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THE EFFECT OF ACCOUNTING TECHNIQUES ON SMALL BUSINESS PERFORMANCES
CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY The Small and medium scale enterprises sector has been recognized…
THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER SATISFACTION
ABSTRACT The primary objective of the study was to examine the effect of customer relationship management on customer…
AUDIENCE PERCEPTION OF FEMALE MODEL IN ADVERTISING MESSAGE WITH REFERENCE TO LUX SOAP TELEVISION ADVERTISEMENT
ABSTRACT This study examined Audience Perception of Female Model in Advertising Message With Reference To Lux Soap Television…
THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY IN FAST MOVING CONSUMABLE GOODS
ABSTRACT The study examined the the effect of consumer protection on brand loyalty in fast moving consumable goods…
THE EFFECT OF SOCIAL MEDIA ON CONSUMERS BUYING BEHAVIOUR
ABSTRACT The study examined social media advertising and buying behaviour of Babcock University undergraduate students, a study Babcock…
THE IMPACT OF PRICING STRATEGY ON SALES PERFORMANCE
ABSTRACT The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc. The…
EFFECT OF PACKAGING ON CONSUMER BUYING CHOICE OF SELECTED CONSUMER GOODS
ABSTRACT This research examined the effect of packaging on consumer buying choice of selected consumer goods in Calabar…
EFFECT OF PUBLIC RELATIONS ON CUSTOMERS’ PREFERENCE FOR GLOBAL SYSTEM FOR MOBILE COMMUNICATIONS (GSM) SERVICES
ABSTRACT This research examined the effect of public relations on customers’ preference for Global System for Mobile Communications…
EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF JUMIA NIGERIA
ABSTRACT This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar…