EFFECTS OF PRICING ON CONSUMPTION OF CHAMPION LAGER BEER
ABSTRACT The purpose of this study was to ascertain Pricing Effects on Consumption of Champion Lager Beer in…
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EFFECT OF MARKETING RESEARCH ON PRODUCT DEVELOPMENT
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Today’s world is characterized by major changes in market and economic…
INTERNAL MARKETING PRACTICES AND EMPLOYEES PRODUCTIVITY IN PUBLIC INSTITUTIONS IN NIGERIA
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Internal marketing strategy is a concept that is aimed at driving…
APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION
CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s…
THE PERCEPTION OF CHIEF EXECUTIVE OFFICERS OF SELECT ORGANISATIONS ON THE APPLICATION OF PUBLIC RELATIONS IN MANAGEMENT
Abstract The study investigated the perception of Chief Executive Officers on the application of Public Relations in management.…
THE USE OF PRINT MEDIA AS TOOL FOR PUBLIC RELATION PRACTICE
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the pursuit for strong and stable relations, most of the…
TELEVISION VIEWERSHIP HABITS
ABSTRACT Television for decades has constituted a major part of the media; television is clearly an essential medium.…
RADIO AND PROMOTION OF CULTURE IN NIGERIA
INTRODUCTION 1.0 Background to the study It is universally accepted that, radio is one of the most…
IMPACT OF AIT PROGRAMME “HERO’S OF OUR TIME” ON WOMEN EMANCIPATION
CHAPTER ONE INTRODUCTION 1.1 Background to the Study The mass media have a prominent role it plays in…
AUDIENCE PERCEPTION OF THE MEDIA IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION
CHAPTER ONE INTRODUCTION 1.1 Background to the Study The practice of purdar is an extreme form of the denial of participation…