When it comes to Alexa Chung’s signature beauty look, one item that often comes to mind is her beloved red lipstick. One of her go-to shades is Code8 Matte Lipstick in A1. The bold and classic red hue perfectly complements her chic and timeless style.
While Alexa Chung is known for her impeccable fashion sense, she also made a name for herself in the fashion industry with her eponymous fashion line, ALEXACHUNG. The collection features wearable and cool-girl clothing that reflects Chung’s personal style. From trendy slogan T-shirts to timeless denim overalls, each piece is carefully designed and expertly crafted. The line incorporates a variety of textures, such as pastel pink patent and mohair stripes, to effortlessly complement prints and patterns. By pairing any item from the collection with oversized sunglasses, you can achieve a look that Alexa herself would be proud of.
However, after five years in business, Alexa Chung made the difficult decision to shut down her fashion label. In an Instagram post, she revealed that she had been winding down operations for the past few months, citing challenging retail conditions as the reason for the closure. Although the brand will not go into administration, the decision to stop was not taken lightly. Chung expressed gratitude for the rewarding and joyful experience of running her own company but acknowledged the difficulties faced by small independent businesses, particularly during the pandemic.
Interestingly, Women’s Wear Daily reported that Chung was initially hesitant to fully embrace the e-commerce aspect of her label. Looking back, she mentioned that she would have done things differently if given the chance to start again. Despite these challenges, Chung’s fashion line made a mark in the industry. Her debut show at London Fashion Week was well-received, with critics praising the fusion of London tomboy style with Parisian chic. The brand became known for its outerwear and gained retail presence in renowned stores like Selfridges and Bergdorf Goodman. However, supply chain issues during the pandemic took a toll on the business.
While some celebrity fashion lines have achieved commercial success, failures are not uncommon. Celebrities like Kim Kardashian West with SKIMS and Kanye West with Yeezy have seen triumphs, but others, such as Rihanna’s closure of the ready-to-wear branch of her Fenty range and Victoria Beckham’s label struggling financially, have faced challenges.
Alexa Chung’s distinctive look, characterized by her tousled hair, pie-crust collar shirts, skinny jeans, and ballet pumps, became an iconic style of the 2010s. Her fashion influence even led to Mulberry naming a handbag after her in 2010. Recently, her style has been referenced in aesthetic movements on social media platforms like TikTok, with hashtags like #indiesleaze and the “twee revival” paying homage to her unique aesthetic.
As Chung mentioned in an interview with Vogue, the fashion industry often sees many individuals struggling. This serves as a reminder of the importance of having a supportive network around you. Despite the challenges faced by her fashion line, Alexa Chung’s impact on the industry and her enduring style continue to inspire fashion enthusiasts worldwide.