CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Cocoa-cola is the world leading oft drink. It is sold in more than one hundred and forty- five countries. A total of two hundred and fifty million liquid content are consumed everyday in all part of the world. It was first brought to Nigeria in 1953 when Nigeria Bottling Company established its first plant in Lagos since then the company as grown and developed particularly during the last twelve years. It is still growing with the continuing expansion of the existing twelve plants and with the opening of new plants in various part of the federation. Nigeria Bottling Company opened her Ibadan plant on 2nd of February, 1977 but it did not commence production until 17th April, 1977 when the first bottle of coke and fanta was rolled out of its bottling plant. This plant then declared opened under the chairmanship of his royal Highness, Oba Oloyede Sanke and other dignitaries like the Chairman of the company of Mr. H.S.A Adedeji and Director Mr. R.D. Rodikis (Australian and others). After recruitment and selection of applicants this brought about the information of sync advertising department with a staff of about one hundred and fifty (150) up to date. Nigeria Bottling Company Plc, bottle of Coca-cola, Sprite, Fanta, Ginger, Ale, Fanta tonic water and Fanta Lemon proved very innovative, becoming almost immediately the pace setter for the Nigeria soft drinks industry, an attribute which become its trade mark.
1.2 STATEMENT OF THE PROBLEM
To embark on an effective management of advertising in order to appeal to the target of consumer or market is one of the problems, the following question have to be answered.
i. To examine how much to be allocated into advertising programme.
ii. To observe the importance of advertising management in an organization.
iii. To examine critically the likely problems that can be faced by an organization as a result of improper knowledge of advertising management.
iv. To know when and how the advertising should be relayed to the target market.
v. To examine type of media to be used in order to relay the advertisement message to the target market.
vi. To enhance ourselves with more and order knowledge about advertising management in a practical form in relating to Nigeria Bottling Company Plc, Ibadan.
vii. To suggest various solutions that can be adopted in solving advertising management problems since there can be no problem without solution.