ABSTRACT
This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra.
The problems involved in this study was that the shoe industry does not seem to yield much needed efforts with respect to huge sacrifices of the manufacturers as well as the government. This is true in the sense that most of the viable shoe industries are almost at the verge of liquidation.
The following hypotheses were stated in other to achieve the object of the study.
Ho: That the quality of made in Nigeria shoes has no influence on the consumers purchase of it.
Hi: That the quality of made in Nigeria shoes influence on the consumer’s purchase of it.
Ho: Presence of foreign shoes in Nigeria does not affect sales of locally made shoes.
Hi: Presence of foreign shoes in Nigeria affect sales of locally made shoes.
Some of the finding in the research are that the presence of foreign shoes in the Nigerian market affect sales of locally made shoes and also that consumers perceive the price of locally made shoes to be high in relation to their foreign competing brands.
Based on the above findings, the researcher concludes that the acceptance of locally made shoes is generally not encouraging within our society and this is because consumers still regard them as being highly prices compared to the foreign shoes.
From the above conclusion, the researcher recommended the following for improvement.
The researcher recommends that the importation of foreign shoes into our domestic market should be banned and also that our local manufacturers should try as much as possible to improve on their production so as to attract numerous consumers.
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
In Nigerian, shoes have become one of the many principle products in the market, even in the biggest market so far in West Africa (Onitsha main market).
Shoes are also among the priority products consumed by every one; hence the market is a growing one. With the restrictors on the importation of foreign shoes, the industry has a wider market to cover. It is true in the sense that in addition to serving its former customers, it has to delve into extend hands these segments of the market, that were previously served by foreign shoes.
It becomes obvious at this juncture to observe that shoes, has various market opportunities. It segmented the way it will please customers, like we have infant market for shoes, youths market as well as adult market for shoes. With the increase in birth rate resulting to more infant and yout