Marisa Thalberg is a full-time marketing administrator who developed a second career as the head of ExecutiveMoms.com.
Furthermore, her background spans the client and agency worlds, including tours in developed promotion and marketing supervision roles at Unilever Cosmetics International, SureFit, Revlon, J. Walter Thompson, and Saatchi & Saatchi.
She began the corporate global digital trade function for The Estée Lauder Companies, which involved strategizing, evangelizing, and educating on digital and public media across thirty nationwide reputation beauty labels to promote merit in attention and business development.
In Addition, she got consistently noted as having the highest overall digital IQ of any international beauty company.
Thalberg saw the need for accomplished professional women in her extracurricular life who are also moms to connect and made executivemoms.com, which became a prominent alliance for coverage and society for this vital yet under-served group of women.
Moreover, Executive Moms quickly garnered corporate aid from organizations like Scholastic, A&E Television Networks, Reuters, Viacom, and Toys ‘R Us and hung Thalberg into a regular anchor on the issue of working mothers and busy women in public.
She emerged on NBC, CBS, FOX, The Wall Street Journal, New York Times, Chicago Tribune, Redbook, and countless other TV and print media nationwide.
The full-time marketing administrator has reshaped the company Taco’s vision to be a culture-centric lifestyle brand.
Uniformly, she followed with repositioning and updating brand identity for the first time in 25 years, unlocking transformational brand-culture moments, and earning media impressions by +40% YOY.
Thalberg led the change in digital business and the source of customer segmentation and CRM strategy. She developed go-to-market plans for new business evolution layers: Delivery, Retail + Licensing, and Group Occasions.
Additionally, she led blockbuster product takeoffs, including Nacho Fries, and brought proprietary new data-driven approaches to paid media plans.
On Instagram, she gained three thousand seven hundred followers and followed back one thousand nine hundred people under the handle @marisathalberg. Now, she posted 1275 posts.
Marisa Thalberg Net Worth: How Much Salary Does He Make
The net worth of Marisa Thalberg is $10 million in 2022, with an annual salary of $750,000.
Furthermore, she received $7M in total compensation, with a $638K in salary, at Lowe’s Companies in 2020, according to execpay.org.
In Addition, she is active on Twitter with the username @ExecutiveMoms. She gained 20.2 thousand followers and followed back two thousand two hundred people.
On December 2007, she began her Twitter account.
Moreover, she is responsible for leading Lowe’s marketing organization and innovating new ways to inspire and engage customers as an executive vice president, chief brand, and marketing officer.
Also, she oversees Lowe’s corporate transmissions, community connections, and affairs planning and implementation. In 2020 she joined Lowe.
Marisa is a globally identified business strategist and brand-building designer renowned for encouraging teams to take brands to new heights of consumer resonance, cultural relevance, and business arrangement. From Taco Bell, she joined Lowe’s, where she worked as a global chief brand officer, envisioning and leading the company’s evolution to a culture-centric lifestyle brand.
During her assignment, Taco Bell reached record sales gain, the highest power index among lovers of any trademark in the restaurant industry, and got the second-fastest growing brand in the country, following Netflix.
Previously to Taco Bell, she performed as the head of corporate digital and integrated trade worldwide for The Estee Lauder Companies. She held varied senior leadership roles at Unilever Cosmetics International, Sure Fit Inc., and Revlon. Additionally, she began her career at publicity agents Saatchi & Saatchi and J. Walter Thompson.
Lowe VP: Who Is Marisa Thalberg?
Marisa is the executive vice president and chief brand & marketing officer at Lowe`s Cos.
She got recognized as the No. 3 marketed brand of the year by Ad Age within her first year at the company. Similarly, she was named the executive of the Year by Industry Dive.
Furthermore, she got recognized in 2021 by New York Women in Communications as a Matrix honoree, an award celebrating the communications industry’s most outstanding female leaders.
In 2017, 2018, 2019, and 2021, she was named as one of the World’s 50 most Influential CMOs by Forbes and one of the top 25 most Innovative CMOs by Business Insider in 2021.
Among her awards, she got named Power Player by the National Retail Federation and an Adweek Brand Genius. Also, she established Executive Moms, an organization for working mothers.
She performed on the boards of the International Women’s Media Foundation and TheaterworksUSA. Currently, she serves on the board of administrators of the Ad Council and the Orange County School of the Arts Foundation.
Marisa completed her bachelor’s degree in American civilization in phi beta kappa and magna cum laude from Brown University.
Since 2020, she has worked as Executive Vice President and Chief Brand and Marketing Officer of Lowe’s Companies. She is 50, and there are 22 older and two younger administrators at Lowe’s Companies
The most senior administrator at Lowe’s Companies, Inc. is David Batchelder, 70, who was the Independent Director.
In addition, she is the chief digital marketing evangelist for ELC. She is responsible for the corporate leadership of digital and social marketing and content/communications strategy to support brand and eCommerce development worldwide.
Thalberg is the leader of all consumer marketing touchpoints, including media, creative, digital and social marketing, events, public affairs, and PR for this dynamic brand and multi-billion dollar business.
She led a team of 130+ in forecasting, creating, and furnishing sales increase via calendar planning and administration, product pipeline, customer wisdom, promotion, eCommerce digital enterprise, CRM, in-store commerce, digital trade, PR, and packaging events. Also, she led in merchandising, permitting, and production budget, and supplying global brand stewardship for Taco Bell’s rapid international growth.
The executive earned category-beating SSSG each quarter and year amidst a declining variety. She overtook Burger King, Wendy’s, and Subway in restaurant traffic allocation.
Similarly, she guided the brand to gain the highest desire index among fans of any trademark in QSR, became the #1 most famous Mexican restaurant in the US, and was called the 2nd fastest rising brand in the US by Variety, 2nd only to Netflix.