CHAPTER ONE
1.0 INTRODUCTION
Marketing has become indispensable in organization successful, marketing actions are as a result
of management information and of applied common sense prosperous marketing
companies are those that think positively about their business environment, so
developing organization capable of seeking opportunities, recognizing potential
and resolving its difficulties.
Internet as a new marketing tool plays an important
role in promoting marketing activities.
It is defined by Reynold (1999) as a connection of interconnected
network of all freely exchange information many organizations have their
Website, Email e.t.c where they transact business and sell various types of
product to the outside world. Internet
marketing as assumed a position of significant in term of achieving product
growth and co-operate objective efficiently through an effective communication
process.
Stanton (1981) defines communication through
electronic means are the process by which information is transmitted between
individuals, organization and the public by the use of words i.e term and
symbols .e.t.c which may take different forms such as phone e-mail e.t.c.
The possibilities of micro-electronic (internet)
internet new product development are clear through the provision of
opportunities for faster access to sales result which can be displayed and
assessed at distance to location.
May organization in the world either profit or non
profit oriented concern on how to integrate to achieve stated goal.
1.1 STATEMENT OF THE PROBLEM OF THE STUDY
The problem have is the internet as a new marketing
tool for achieving organization growth.
This problem tool is concerned with the effect of using internet as a
new marketing. That is whether the cost
of maintaining internet justifies the benefit derived by the company (ies).
These problem tools in the competitive homogenous
explore those brotherly questions. Concerned with the problem. This problem involves The evaluation of
internet as one of marketing tool.
1. Is
internet more effective than other marketing tool for achieving organization
objective (growth).
2. What
proportion of promotional budget should be allocated to internet
3. Does
the cost of internet justify the benefit / promotional tools and such
importance be related with the opportunity of promotional budget.
1.2 AIM AND OBJECTIVE OF THE STUDY
The
aims of this research working into the sharp focus the root of success and
failure of internet in business organization.
The research finding and recommendation will enable the management to
know and plan effectively on the right value of using internet as a marketing
tool for achieving company growth. The
project set out the best procedure on the internet a marketing tool in business
companies. The objective of the study is
to prove that internet is also non- effective compare with other promotional
tool in any business organization.
1.
To make sales faster
when customer are at long distance e.g (Bank)
2.
To guarantee flow of
service in order to avoid stress
3.
To ensure that bank
established a record of honest dealing with customers in order to keep abreast
their market and at the sometime more ahead the competitors.
4.
To achieve proper
monitoring and security.
1.3
SIGNIFICANCE
OF THE STUDY
The significance of this re search work is that it
will enable the researcher to understand in full what interest is all about and
the various way of improving internet service by researching into their
problems.
It will also improve the practice application of the
internet service (concept).
To the company (industries), which is marketing
firms the research finding and recommendation will enable them to see the real
effect of internet as a tool for achieving organization objectives (growth) and
opportunity enable with the use of internet service in relation with marketing
activities in them present and recognized the opportunities that can be derived
by an organization.
1.4
This research work
tends to examine the impact of internet as a modern marketing strategy of
achieving both product and corporate goal.
This opportunities and threat it has
brought to the business environment using the First Bank of Nigeria Limited as
a case study. This study covers e.g monopolies within
the month of March June in the year.
1.5
LIMITATION
AND CONSTRAINT TO THE STUDY
This research work is planned to cover a wide
area. However the wide range expected to
be covered are limited by major as
a.)
Insufficient fund to
carryout the project work.
b.)
The research work is
hinded by time, insufficient time for student to be able to search for data and
gather information for the purpose of this research.
Inability
of staff to give adequate and proper answer to the research questions