EFFECT OF COMMUNICATION ON ORGANIZATIONAL DEVELOPMENT

CHAPTER ONE

INTRODUCTION

1.1   BACKGROUND TO THE STUDY

Employee of whatever status needs to participate in the coordination of resource of the organization.Simultaneously an individual also needs to participate in communication.

The reciprocal process of sharing information through symbols, principally the word communication itself denotes the exchanging of ideals and since man is both sharing of feeling and ideals are necessary to sound judgment.

Therefore, communication is essential to sound management, the success of any organization career depends upon the personnel, which ever cannot be successful without proper communication.

An individual employee always observe, analyse and interpret the effects of words upon people as well as the influence of people upon words. Whatever one’s job or ambition, one should learn to apply management purposes and functions to communications. One should realize that his/her success as a person/employee depends on his/her ability to issue, transmit and fulfillmessages, upon his/her attaining profit and profit through useful words that produce appropriate action because action speaks louder than voice (body language). One should also know that without effective writing, speaking, reading and listening, even that decision may result in the worst action. Again one should know that often the most exasperating employee/subordinate/worker is the person who does not share his potentially profitable, ideas, through efficient language, with his co-workers and his company.

An approach to the study of communication tends to explain that various department in an organization and similar area of specialization function largely as information processes that need to be integrated so that management can achieve its purpose of goals and resources, which also include that important resources behaviour.

Lucy (1998) stated that informal communication takes place at all levels from discussions, telephone calls, meetings, observation and so on. The informal network called grapevine, is flexible and can convey nuances, which are lost informal communications. Delighting informal communication more speedier and can cater for local problems more readily than formal communication.

Since information must be communicated at the workplace, to prevent misinterpretation, there is need for improvement in communication in an organization.

Although, information to a large extent determines communication by Lucy laid emphasis on an ambiguous communication which may not lead to appropriate decision and might have negative impact to the organization. Communication therefore, in an organization must produce efficient result.

Donna (2005), opined that one can improve chance for conversational success by considering some factors which add value to an organizational communication. Organizational setting as one of the vital factors to be considered, question such as where will the conversation take place? Is it public or private? Are there other things going on that will distracting? Must be considered. Considering the internal influence, considering the interest level of other person to know how much information it is required of the person to know. Considering the language needed, considering what one needs to accomplish by initiating the conversation, considering the long term impact of the words, tone and gestures that are used and finally, considering the external factors which as a result brings about noise, distractions that may impact how the message is relayed and received.

Therefore, organization to a large extent must improve their communication to facilitate the effective performance and organizational efficiency. This will aid better decision for the attainment of their goals and objectives.

Moreover, in an organization, the main objective is to achieve its target and this can be done effectively through communication within the organization.Leading is impossible without communication between persons. The leader in man-to-man relationship exerts his influence only by conveying ideas, feelings and decisions to his followers.

The followers in turn have to communicate with the leader to management in order for him to be able to appreciate their personal feelings and problems.The need for an effective communication in any organization cannot be overemphasized.

Chester, viewed communication as the means by which people are linked together in an organization to achieve a common purpose and that in the process an organization exchange ideas and information regarding the operations of an organization. It is that interchange of ideas, facts. Thoughts and emotions by two or more people by the use of words, letters and symbols.

Since effective communication is essential to any organization string to improve its relationship with the outside world. Relationship could be built and could be destroyed but everything depends on communications realize the critical importance of meaningful communication, too many organizations devote vast resources to methods that are not maximizing their returns on interest.

As top notchers, since communication is important factor in an organization, management must communicate to their subordinates in a way and manner that will enable them to achieve their set objectives and goals through a good communication mechanizing.

1.2   STATEMENT OF PROBLEM

Information is communicated on daily basis within the organization. The channels of communication within the organization determine the quality of information of the end-users. If the channel is faulty the message may be distored and not properly understood. This may consequently affect the decisions arising there from.

a)           This research work is aimed at tracing the communication between organization of the employees within the organization.

b)          This research work is set out to see how performance of the employees binged on organizational communication. The style level and communication determine the appropriate response from the respondents.

1.3   AIM AND OBJECTIVES OF THE STUDY

Communication is essential for internal functioning of enterprises because it integrates the managerial functions.

Thus, the primary objective of this study is to examine the effect of communication on organizational development. Other objective are as follows:

1)          To provides a vehicle by which one can implement a plan to achieve to co-ordinate.

2)          To provide a means by which members of an organization can be motivated to execute the plans willingly and enthusiastically.

3)          It is the process by which management functions of planning, organization, decision making and controlling are achieved.

4)          It is also the activity that managers devote most of their time to and the ability to communication effectively is one of the important qualities of a successful manager.

5)          Communication is an essential part of our lives, everybody and everybody we send or receive message and information.

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