CHAPTER ONE
INTRODUCTION
1.1
BACKGROUND OF THE STUDY
There
are different types of services that exist in Nigeria, and one of the services
is like transportation serves and its importance cannot be over-emphasized in
carrying out our day to day activities.
In
Nigeria today, transportation service is among the adult population. The
service is one of the most important single factors influencing the standard of
living of the Nigerians in one way or the other in both rural and urban centers.
There
is doubt that transportation service is one of the means of improving business
activities in any human society and this include Okada transport service,
without this service, it will be very difficult to convey people from one place
to another and even to carry out other services.
It
is in the light of this that the federal and state governments establishes the
federal and state ministries of transport of oversea and regulate
transportation laws.
There
exist inequalities of various transportation services in almost every fact of
life inequalities is special distribution of these phenomena. The phenomena
could be social, cultural, physical as well as economic. These inequalities has
resulted in and still resulting in the stratifications parade our whole society
today. Due to these inequalities, certain place or area may be abundantly
endowed with good means of transportation service, while other place may suffer
inequalities means.
1.2 STATEMENT OF THE
PROBLEM
The
problem of consumer attitude towards Okada transport service is clear and not
too many, which include
i.
Too light i.e. not heavy “Okada” motorcycle is not heavy
which cannot easily controlled by a heavy wind that below of the road by any
incoming vehicle that comes from the opposite side or behind with high speed.
ii.
The “Okada” has no cover i.e. the body that will prevent
rain to get to the passenger and the riders body in case there is minor accident,
it affects both the rider and the passenger because they serve as the body of “Okada”
iii.
There is no much space for the carriage of many and heavy
load of the consumer to their different destination.
1.3 OBJECTIVES OF THE
STUDY
As
most researchers have found out that transportation service is one of the means
of improving business activities. The major aim of this is to find out consumer
attitude towards “Okada” transport service in Nigeria, their causes and to
suggest possible solution.
The
objectives of this study are to critically analyze and highlight the consumer
attitude towards “Okada” riders in Nigeria.
To
serve as a source of learning on how to relate and speak to the riders, not
ignorantly or by harsh words to avoid conflicts or arguments between the two
parties.
Another
aims of this research is to find out the various avenues by which the
development of relationship between commercial transporters (Okada) and their
consumers. This research intends to find out the problems of the Okada riders and
their effect on the economy of the country. It also aims to educate them on how
they relate with the people render services to.
1.4 SIGNIFICANCE OF
THE STUDY
There
are different means of transportation example road, water, air, railway
transportation. Among the road transportation we have the Okada transportation,
Okada transportation might seen to be cheap transportation and low rate
compared to other transportation services. Okada transportation has on intense significance
in ensuring economic growth and development in the nation and economy at the
large.
SIGNIFICANCE OF THE STUDY TO THE SOCIETY
Okada
service was a gradual development of the rural economic leading to poverty
alleviation and food security. The study found that majority of the rural
dwellers are strongly agreed that the economy impact, cultural impact, societal
impact, health impacts and environmental impacts derived from Okada services is
rural community development. It thus demonstrated that the perception of rural
dwellers on the constraints hindered Okada services in community development
were major constraints
SIGNIFICANCE OF THE STUDY TO THE CASE STUDY
The operation of this group of transporters
has eased the transport difficulties encountered by the people. Thus, we can
say that Okada business has filled a gap in the public transport system in Nigeria.
With the operation of commercial motorcycles, people can now go to areas
previously impregnable by conventional means of transportation. For example,
there were some rural suburbs and streets in Ilorin that conventional
commercial buses and taxi could not reach such as: Bechadims, sanraab, tipper garage
in tanke area of Ilorin and places such as Orisunmibare, Asfat in Oyun axis, to
mention just few. The Okada has now provided a means of transportation for
commuters in these areas in Ilorin west the interior of Agbede, Oke-ose has
been opened up by the use of Okada.
SIGNIFICANCE OF THE STUDY TO THE ACADEMIC
Okada business has eased the transport
difficulties encountered by students when going to the exam hall, lectures etc.
thus, we can say Okada business has filled a bug gap in the public transport
system. With the operation of commercial motorcycles (Okada) people can now go
to areas previously impregnable by conventional means of transportation.
SIGNIFICANCE OF THE STUDY TO THE RESEARCHER
Commercial
motorcycles (Okada) is very significant in the aspect that it comes to rescue when
there is traffic jam in a situation where am in hurry.
Furthermore,
it helps in going to places have not been when stranded. It add to the
development of the community through easy movement of inhabitant people by
Okada from their community to urban area and city center to buy any goods they
need, instead of wasting more time at the motor park is now lucrative.
1.5 SCOPE OF THE STUDY
This
study intends to give details the various challenges faced by the Okada riders
and also the consumer of the transport services. The study also covers what can
be employed in solving the present problem we are faced with.
The
study also covers the various measures that have been taken and the measure
that have been taken in solving present challenges and offering solution to
them. This research work will cover Ilorin metropolis excluding are and sub
area such as, Basin, Air-port olorunshogo, Adabata.
Conceptual Scope: Some concepts were review in this study
among this were consumer attitude and consumer reaction.
INDUSTRIAL SCOPE
This
research work will covered the transportation services using Okada transport
means as a references point for the transport services to know the concern of
the customer about the transport service, to know their level of satisfaction
on the Okada transport services.
GEOGRAPHICAL SCOPE
The
area which is covered in terms of rendering their service is a very wide range
where there are numerous customers when makes use of Okada transport service
right from Ilorin metropolis to every area at Ilorin where Okada transport delivered
their services.
TIME SCOPE
Due
to the limited time, the data obtained will be within a range of a year and the
validity of the outcome can only be terrible for the duration of two years (92)
as a result of changing transportation services. It also the problem faced by
the consumer and what make them not to enjoy service rendered by the Okada
riders.
1.6 LIMITATION AND CONSTRAINT TO THE STUDY
This
research work successful but not without some problems along the way.
1. Firstly, inadequate literatures and
regards consumers attitude towards Okada transport services in Nigeria. If not
for some text books and journals of vocational and technical studies pertaining
to consumer behaviors.
2. In some occasions those to interview
were on their business service or not in good mood for such exercise due to
lack of passenger (s) to carry to earn their daily money and hot weather of the
days in such situation the complete and relevant information needed for the
research.
3. Another problem encountered was death
literature during the collection of data for research work was in availability
and inadequate text books on the findings and preventing getting the
information from or wide dimensions.
4. Above all, the research work was also
constrained with lack of find, which could not allow this research work to get all
necessary materials required for the project.
Financial Constraint: The researcher does not have enough
money to spend on the project; it is parent and some other things concerning
the project.
Secrecy: The people were not able to answer the questions asking them
concerning the study due to the secrecy and the researchers were unable to
acquire much information.
Time Scope: The researcher does not have enough time to travel from one
state to another to gather information, before attending lectures doing
assignment, attending tutorial and observing Solat so that the time is too short.