ABSTRACT
The study focused on an appraisal of promotional strategies of barbing salons in Enugu metropolis with particular note on top – class barbing salon in Enugu.
The objectives of the study
– To evaluate the promotional strategies adopted by Top class barbing salon in order to determine their profitability
– To determine the impact of public relations adopted by top class barbing salon in customer’s patronage.
– To determine of advertising adopted by Top class barbing salon Enugu metropolis create customer’s awareness of their services. Based on these four hypothesis were formulated each focusing on the impact of a specific promotion.
Data were sourced from two data. Extensive literature review on textbooks, journals, and other related materials were carried out. The population includes management and relevant staff and customers of top class barbing salon within Enugu metropolis.
Data collected were presented analysis and interpreted using table, frequencies and percentages while the hypothesis were tested using chi-square.
Based on the analysis. The following findings were made. That barbing salon including the case organization is yet to fully appreciate the importance of designing an optimal combination of promotional mix to enhance its performance
– That public relation impacts positively on customers patronage and bill- boards were poorly designed and not strategically located. In view of above findings, the following recommendations were made.
– Apart from the use of bill-boards advertising in radio and newspapers should be used. The advertising message should be based on quality of service offered, availability and moderate charges.
Other promotional activities like sales promotion, public relations, publicity and personal selling should be adequately blended for improved performance.
The researcher opined that if the recommendations were judiciously implemented the case organization should be able to serve their customer better with profit.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire