PERCEPTION OF NEWSPAPER READERS OF NEWSPAPER POLITICAL ADVERTISEMENT
Abstract The study examines readers’ perception of newspapers political advertisement. Political campaigns go for projecting ideas, canvassing of…
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THE EXAMINATION OF THE LEVEL OF NEWS COMMERCIALIZATION IN MEDIA ORGANIZATION
ABSTRACT The Mass media in any society are regarded as the purveyors of national cultures which they transmit…
THE IMPACT OF PEAK MILK TELEVISION ADVERTISEMENT ON CONSUMER’S BUYING BEHAVIOUR
ABSTRACT This study examines the impact of peak milk television advertisement on consumer’s buying behaviour in Edo State.…
THE INFLUENCE OF OMO DETERGENT TELEVISION COMMERCIALS ON CONSUMER’S PATRONAGE OF THE PRODUCT
Abstract The study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In…
THE PLACE OF SOCIAL MEDIA IN THE PRACTICE OF PUBLIC RELATIONS IN HIGER INSTITUTION
ABSTRACT This study investigates the place of social media in the practice of public relations in Delta State…
THE ROLE OF PUBLIC RELATIONS IN IMAGE AND CRISIS MAGANEMENT
ABSTRACT This study investigates the place of social media in the practice of public relations in Delta State…
INFLUENCE OF MOBILE PHONE USAGE ON CONVENTIONAL TOOLS AMONGST UNDERGRADUATE STUDENTS
Abstract The study seeks to investigate the influence of mobile phone usage on conventional tools by undergraduate students…
CUSTOMERS PERCEPTION OF GSM INTERRUPTIVE ADVERTISMENT IN NIGERIA
ABSTRACT This study seeks to investigate customer’s perception of GSM interruptive advertisement in Nigeria. The study adopted cognitive…
THE IMPACT OF GRAPHIC PRESENTATION IN NEWSPAPER PRODUCTION
CHAPTER ONEINTRODUCTION1.1 BACKGROUND TO THE STUDY Graphic presentations have a powerful impact on a viewer’s attitude, and this…
THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER GOODS
CHAPTER ONEINTRODUCTION Background of the study The term ‘broadcast media’ is quite often mentioned these days. It is…