INFLUENCE OF ADVERTISING ON CONSUMERS’ PURCHASING BEHAVIOUR OF TOOTHPASTE BRANDS
INTRODUCTION The study looked at the influence of advertising on consumers’ purchasing behaviour of toothpaste in Uyo Urban.…
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ASSESSMENT OF COMMUNICATION AS A STRATEGIC PUBLIC RELATION
CHAPTER ONE 1.0 Introduction Communication is regarded as effective tools in public relation. Most organizations in Nigeria today…
POVERTY ALLEVIATION PROGRAMME AS A STRATEGY OF IMPROVING NIGERIA’S ECONOMY
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A major global human problem of our time which along…
THE ROLE OF THE MASS MEDIA IN PROMOTING ANTI-CORRUPTION CAMPAIGNS
INTRODUCTION 1.1 Background of the Study Mass media provide information for people at large so that there is…
COVERAGE OF DEVELOPMENT NEEDS OF RURAL COMMUNITIES BY SELECT LOCAL NEWSPAPERS
ABSTRACT The study looked at the Coverage of Development Needs of Rural Communities by Select Local Newspapers. The…
BROADCAST CONTENTS AND LISTENERS’ CHOICE OF PROGRAMMES ON SELECT PRIVATE RADIO STATIONS
ABSTRACT This study was set to determine broadcast contents and listeners’ choice of programmes on select private radio…
RESIDENTS’ PERCEPTION OF THE CREDIBILITY OF SELECT ONLINE NEWSPAPERS
ABSTRACT This research was carried out to ascertain Uyo resident’s perception of the credibility of select online newspapers…
SOCIETAL IMPACT OF CORRUPTION IN THE JOURNALISM PRACTICES
CHAPTER ONE INTRODUCTION 1.0 Background of the Study As a profession that serves the interest of the public,…
MASS MEDIA AND POLITICAL MOBILIZATION: AN ASSESSMENT OF DEMOCRACY IN PRACTICE
CHAPTER ONE INTRODUCTION 1.0 Background of the study Political development in Nigeria has taken a centre stage in recent…
A COMPARATIVE ANALYSIS OF NEWSPAPER COVERAGE OF ELECTRICITY IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study One of the major energy challenges in the world today…