SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY IN NIGERIA
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY People often confuse sales promotion with broader term, “promotion”…
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SOLVING UNEMPLOYMENT PROBLEM THROUGH THE ESTABLISHMENT OF SMALL SCALE INDUSTRIES (SSIS)
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY The small scale industries (SSIs) form the bedrock of…
STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN THE COMPETITIVE MARKET
ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to…
THE APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR COMPANY
ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time,…
THE EFFECT OF PERSONAL SELLING ON MARKETING PERFORMANCE OF INDUSTRIAL PRODUCT
CHAPTER ONE 1.0 INTRODUCTION This study seeks to appraise the effect of personal selling in the marketing of…
THE EFFECT OF PRODUCT LIFE CYCLE ON ORGANIZATION SALES
ABSTRACTThe research was conducted on the basis of an analysis of the marketing effect of product life cycle…
THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES
ABSTRACT Product packaging is an important part of product development and planning which relate to the design of…
THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES
CHAPTER ONE 1.0 INTRODUCTION The embellishment of business including non profit organization and education services require that, the…
THE EFFECT OF PROMOTIONAL MIX MARKETING OF AIRLINE SERVICE IN NIGERIA
ABSTRACT This research work is centered on the Effect of promotional mix Marketing of Airline services (Nigeria Airline…
THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY
ABSTRACT This topic the effect of sales promotion as a tool for achieving customers brand loyalty in the…