TABLE OF CONTENTS
CHAPTER ONE
INTRODUCTION
1.1 Background to the Study ……………………………………………………………
1.2 Statement of the Research Problem……………………………….………………………
1.3 Research Questions…………………………………………………………………….
1.4 Aim of the Study……………………………………………………………………..
1.5 Objectives of the Study ………………………………………………………………….
1.6 Justification of the Study…………………………………………………………….
1.7 Scope of the Study ………….………………………………………………………
1.8 Definition of Terms ……………………………………………………………
CHAPTER TWO
LITERATURE REVIEW AND THERETICAL FRAMEWORK
2.1 Introduction ……………………………………………………………………………..
2.2 New Media and Participatory Culture ………………………………………………..
2.3 New Media and Digital Revolution …………………………………………………..
2.4 New Media and Mobilisation …………………………………………………………
2.5 New Media and Small Group Organising…………………………………………….
2.6 New Media and Advocacy……………………………………………………………
2.6:1 Mobile Media and Advocacy ………………………………………………………..
2.6:2 Facebook and Advocacy …………………………………………………………..
2.6:3 Twitters and Advocacy………………………………………………………………
2.6:4 Blogs and Advocacy …………………………………………………………….…
2.6:5 YouTube and Advocacy ………………………………………………….………
2.7 Theoretical Framework …………………………………………………………
CHAPTER THREE
METHODOLOGY
3.0 Research Methodology…………………………….………………………………………….
3.1 Introduction ………………………………………………………………………………………
3.2 Population ……………………………………………………………………………………………..
3.3 Sampling Procedure/Technique ……………………………………………..……….
3.4 Methods of Data Collection ………………………………………………………………
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3.4:1 Observation ………………………………………………………………………
3.4:2 Interviews ………………………………………………………………………….
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIs
4.1 Introduction ……………………………………………………………………
4.2 Data Presentation …………………………………………………………………
CHAPTER FIVE
SUMMARY, RECOMMENDATIONS AND CONCLUSION
5.1 Summary …………………………………………………………………………
5.2 Recommendations ………………………………………………………………….
5.3 Conclusion ………………………………………………………………………….
Reference…………………………………………………………………………..
Appendix…………………………………………………………………………