Why is Vivienne Westwood’s logo Saturn?

Dame Vivienne Isabel Westwood DBE RDI was an English fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream.

Why is Vivienne Westwood’s logo Saturn?

To bring that future aesthetic to the insignia, she added the rings of Saturn which was inspired by pictures she’d seen in astronomy magazines. Her friend and now business manager Carlo D’Amario said it was the perfect logo for the brand as it encapsulated Vivienne’s wish to take tradition into the future.

The Saturn necklace is a piece of jewelry with roots in astrology. It’s a symbolic piece that serves as a reminder of the wearer’s destiny and helps them to stay grounded in the face of challenges.

Now, although Dame Vivienne Westwood is now very much an accepted British institution and icon that doesn’t mean she’s given up on the controversy that kick-started her career. As a vocal activist for causes such as Occupy London, Cool Earth, and Julian Assange, it’s clear she still knows a thing or two about how to upset the establishment.

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