Bella Poarch is a Filipina-American singer and social media personality. On August 17, 2020, she created the most liked video on TikTok, in which she lip-syncs to the song “M to the B” by British rapper Millie B.
She is the most followed TikTok contributor in the Philippines. In May 2021, she released her debut single “Build a Bitch”.
On May 14, 2021, Poarch released her debut single “Build a Bitch”. The associated music video, which appeared on YouTube, was described by Billboard as “an audacious, darkly comic slice of new-school pop”, created with Daniel Virgil Maisonneuve, the producer-songwriter better known as Sub Urban.”
The video features other notable internet personalities including Valkyrae, Mia Khalifa, Bretman Rock and ZHC.
As of July 24, 2022, she has over 90.8 million followers on TikTok, ranking as the third most-followed individual on the platform behind Khaby Lame and Charli D’Amelio. She signed a music record deal with Warner Records in 2021.
Why Is Bella Poarch So Popular?
Bella Poarch posted her first TikTok in April 2020, yet she didn’t rise to fame until August 2020. Her first video showed her sitting on her bed with controllers and a headset reacting to a conversation between other gamers insulting each other. The caption says, “Playing online for the first time be like….”
Since her start, she has gained a considerable following across many social platforms, including:
- TikTok– 84.4 million followers
- Instagram– 14.1 million followers
- Twitter– 789.8 thousand followers
- YouTube– 5.61 million subscribers
She created many of those platforms around the same time or before her TikTok account, but they didn’t grow until her TikTok fame grew.
The video responsible for her sudden popularity was Bella Poarch’s “M to the B” by Millie B lip-syncing, which she posted on August 17, 2020. That video has remained at the top as the most-viewed TikTok ever created, with over 53.5 million likes and over 649.9 million views.
She uses her social media influencer status to promote sponsored content. For every sponsored TikTok, she receives about $30,000, and her sponsored Instagram posts generate between $13,000 to $23,000 each.