If you as a woman receive beauty tips on YouTube, you must have met Mariand Castrejon Castañeda. Doesn’t that sound familiar? You may know her as Yuya, the vlogger behind the channel’s makeup.
Yuya in 2015 was reported by Bustle magazine as the Highest Paid Beauty Vlogger and in 2017 her channel ranked 21st most subscribed YouTube channel in July, although it dropped to number 27 in the recent 2018 semi-annual update.
The beauty vlogger and social media celebrity has gained immense popularity doing online what most other women do in front of their mirrors, and for that, she has been well rewarded in both finance and fame.
As with most internet celebrities, much is still unclear and unknown about his background, but to fill that gap, Heightline.com embarked on a search to learn more about Yuya’s identity, which sets the trend in makeup and beauty for women.
Who is Yuya? The Mexican beauty YouTuber who took the internet by storm
Yuya was born to Mexican parents on March 13, 1993 in Cuernavaca, Morelos, Mexico. His parents’ names are Maribel and Andrés and it is from their first name that his first name, Mariand, was derived. The nickname for which she is more popular was given to her by her uncle when she was a child after the Mexican television character Yuya, la Gorda (Fat Yuya). Mariand has a brother called Sergio who is also a YouTuber and does well for himself in his own space.
The Mexican celebrity from an early age was very artistic and this explains why she studied ballet, theater and theater in school. She joined YouTube at the age of 16 in 2009 and later entered a beauty pageant where she made a video showing off her makeup skills. Yuya didn’t win the contest but she continues to hone her makeup skills, creating new makeup procedures and shades. She won a makeup contest on YouTube and has since made makeup videos and uploaded them to her channel.
On her lady16makeup channel, she has over 21 million subscribers with over 2 billion total video views. Yuya posts videos about beauty tutorials, hair procedures, and makeup on the channel. In addition, she has a second channel, Yuyacst, where she describes her daily life.
Her makeup prowess saw her featured in Vogue and Mexican TV. Likewise, she was one of seven female YouTubers who took part in the United Nations Sustainable Development Action Campaign, which aimed to achieve gender equality and empower all women and girls. Yuya has two books to his credit: Los Secretos de Yuya (2015) and Las Confesiones de Yuya (2016). She stepped up her game on the entrepreneurial side of life after launching her perfume (#True) and makeup collection in July 2015 and October 2017 respectively.
Yuya’s boyfriend and their relationship
Yuya’s love interest is Beto Pasillas who was born on March 29, 1991 in Monterrey, Mexico. He has two siblings, a brother and a sister, and while growing up he had an interest in music, but would later branch out and specialize as a YouTuber.
He has been in a relationship with Yuya since 2016 to now. At one point, it was rumored that the two were already engaged and about to get married, but the nuptials have yet to take place. Until that happens, Beto and Yuya are enjoying their relationship together and there are no rumors of a split.
Other facts about her
- She is obviously the most popular YouTuber in Mexico.
- She became the first female YouTuber to surpass 20 million subscribers.
- In 2015, she reportedly earns up to $41,000 a month on her YouTube channel.
- Yuya’s current net worth is said to be around $3 million.
- Despite falling to number 27 in 2018 from number 21 in 2015 on the list of most subscribed YouTube channels, Yuya still ranks above other YouTubers and celebrity YouTubechannels like those of Bruno Mars, Shakira, Markiplier, Jacksepticeye, Logan Paul and Adele.
- She is Mexican and all her videos are in Spanish. It becomes quite surprising how many subscribers she has. But when we take into account that the internet is not dominated by English speakers, then we can congratulate this lady for accomplishing all that she has achieved despite the language barrier.
- Love found her with Beto Pasillas, who is also a Spanish YouTuber.