Lorenzo Bertelli is the marketing and communication supervisor for the Prada group and the son of Italian fashion designer Miuccia Prada.
Lorenzo Bertelli left his profession as a race car driver to enter the premium business and lead marketing and communications in September 2017.
The young man, who is listed in the BoF 500, a ranking of the 500 most prominent people in the fashion industry, is also a race fanatic who has earned multiple prizes in the game.
In his CEO position, he is seen as a potential replacement to the husband-and-wife couple who have around 80% of Prada, which is registered in Hong Kong.
Who Is Lorenzo Bertelli Fidanzata?
Lorenzo Bertelli is an Italian driver who was born on May 10, 1988, in Arezzo and is a student at the San Raffaele University in Milan’s Faculty of Philosophy.
According to Wikipedia, he drives for FWRT s.r.l. in the World Rally Competition and earned his WRC debut at the Rally d’Italia Sardegna in 2011.
Bertelli qualified with Massimo Cacciari University and promptly started devoting his entire being to his rallying enthusiasm.
In 2010, he made his debut driving a Fiat Abarth R3T 500 for the Miele Racing squad in the National 500 Rally 1000 Miglia Cup.
In 2016, the young racer was able to participate in the WRC, the world rally competition, and in 2017, Bertelli became the Prada firm’s Head of Marketing and Communication.
He continues to participate in the World Rally Competition as soon as he is able, driving a Ford Fiesta WRC Plus.
Explore Lorenzo Bertelli Parents Details
Lorenzo Bertelli was born to his parents Miuccia Prada, a fashion designer, and her spouse, Patrizio Bertelli, an entrepreneur.
Miuccia Bianchi Prada, his mom, is an Italian wealthy fashionista and entrepreneur who is the creator of Prada’s subsidiary Miu Miu and the company’s main designer.
Forbes assessed her net worth to be US$4.8 billion in October 2021, and Bloomberg projected her personal wealth to be $6.62 billion in June 2021, placing her 464th in the globe.
Bertelli’s father, Patrizio has a love for modern art and culture, which resulted in the formation of Fondazione Prada in 1993, which offers a wide range of activities.
His business career started in the leather goods sector, paving the route for his potential in the luxury market as a businessman.
Lorenzo Bertelli Net Worth Uncovered
Lorenzo Bertelli is believed to have earned an estimated net worth of over $10 million.
Bertelli, who is in charge of Prada’s digital strategy and sustainability activities, has pushed the company’s goal of eliminating virgin nylon by 2021.
One of his first steps as CEO of the company was to commit to using Adobe technologies across the company’s worldwide retail chain in order to better link offline and online platforms.
He is also active in the cultural events of Fondazione Prada, as well as the racing Luna Rossa Competition in the 36th America’s Cup, for which Prada is a contributor and has designed performance gear.
One can also get more insight into the daily life of Lorenzo Bertelli through his Instagram handle.