Who Are The Major Sponsors Of The NFL?

Official sponsors of the NFL are FanDuel, Campbell Soup Co, Nike, Oakley, Apple, Microsoft, Rocket Mortgage, and Microsoft Corporation.

Bud Light

Official beer of the NFL has been Bud Light since 2011. Bud Light renewed its contract with the league through the 2026 to 2027 season.

Anheuser-Busch has been the exclusive Super Bowl sponsor for its brands such as Budweiser, Bud Light, and Michelob Ultra since 1989, but the company did not renew its deal with the NFL after 2022.

Bud Light, however, remains involved in other NFL events and was the official sponsor of the 2022 NFL draft.

The brand has signed deals with 27 teams except for the Cowboys, Vikings, Bears, Raiders, and Packers from the Bud Light sponsorship. Similarly, the brand also has endorsements with more than 25 current NFL players.

It represents a variety of products like Bud Light Seltzer, Bud Light Peels, Bud Ligh Next, and Bud Light Platinum Seltzer.

Hyundai

Official car of the NFL is Hyundai. It has also been associated with SoFi Stadium, Rams and Chargers since 2002.

Hyundai signed a contract with the NFL as Sponsor in 2015, replacing General Motors as the official automotive sponsor of the league. The four-year deal was worth $50 million per year.

The brand renewed its sponsorship in 2019 for another four years through the 2022-2023 season.

Hyundai has the right to use its trademarks across various marketing channels and also has access to some of the biggest events like the Super Bowl, NFL Combine, NFL Draft, NFL Kickoff, and NFL Playoffs.

The brand will also provide promotional vehicles at the Super Bowl and other major events throughout the year.

USAA NFL sponsorship came into existence in 2010 as an official insurance sponsor of the NFL. USAA is a financial services company that serves the military community and their families.

USAA renewed its NFL deal in 2020, despite the likelihood of anthem protests by some players in 2017.

USAA has spent nearly $23 million on its NFL-themed spot, airing predominantly during the NFL and college football programs to capture the attention of a primetime audience.

USAA uses its NFL sponsorship to honor and celebrate the services and sacrifices of the military, veterans, and their families.

Previously, USAA used to offer a special lounge for military ID holders at the Super Bowl, where they could enjoy exclusive hospitality services.

Papa Johns NFL sponsorship agreement was signed in 2010. Little Caesars is the official pizza of the NFL replacing Pizza Hut in 2022.

Papa John’s was the official Pizza Sponsor of the NFL and Super Bowl XLV, XLVI, and XLVII from 2010 to 2018.

However, the deal ended in 2018 after Papa John’s founder and CEO John Schnatter left the company party because of his controversial comments on the national anthem protests.

Papa John’s was also a presenting sponsor of ESPN’s “NFL Primetime” and had endorsements with several NFL players such as Peyton Manning and JJ Watt. It also became the official pizza sponsor of Major League Baseball in 2016.

Papa John’s shifted to partnerships with 22 local NFL teams, while Pizza Hut became the new official pizza of the NFL, reportedly paying more per year and signing a deal through 2021.

Since 2022, Little Caesars revealed a multi-year partnership with NFL as an official pizza sponsor of the league. Similarly, the pizza chain also partnered with Los Angeles Rams QB Matthew Stafford.

Pfizer does not sponsor the NFL but, Pfizer spent almost $108 million in advertisements in the National Football League.

Pfizer was one of the highest spenders among pharma companies.

Pharmaceutical companies often use the NFL and their large audiences to promote their product. But during the 2022 season, Pfizer stood out with its ads for Covid vaccines and treatments during national broadcasts of both regular and postseason games.

American multinational pharmaceutical and biotechnology company Pfizer spent around $90 million during the regular season games and $18 million in playoffs games.

Budweiser NFL sponsorship ended after 2022 as it wanted to better utilize its marketing expenditures throughout the year including the summer months.

Budweiser, a brand of Anheuser-Busch InBev has been the official beer sponsor of the NFL since 2011 and extended its partnership through the 2026-27 season.

However, Budweiser will not be the only beer brand to advertise during the Super Bowl, as the NFL opened up its alcohol category to include wine and spirits sponsors, such as E&J Gallo.

The brewing company Budweiser was one of the top spenders of the Super Bowl advertiser from 2016 to 2020 and will still have a presence at other NFL events such as the NFL Draft.

NFL draft sponsors 2023 were Bud Light, Pepsi, Diageo, Little Caesars, and Panini. Bud Light was the presenting sponsor of the 2023 NFL Draft.

Panini was presenting sponsor of the “Draft Experience” fan zone, hardware sponsor TCL sponsored the draft red carpet and Verizon was saddled with the draft coverage on NFL Network.

Anheuser-Busch and NFL extended their partnership in 2021 through the 2026-2027 season.

Bud Light sponsored the 2023 NFL Draft, despite a massive online backlash against Budweiser for supporting transgender Dylan Mulvaney and featuring her image on a beer.

In addition, the NFL draft began on Thursday, April 27 with the first round, followed by the second and third rounds on Friday, and finished on Saturday, April 29 with rounds four to seven.

Kansas City Chiefs sponsors for the 2023 season are GEHA, Bud Light, and T-Mobile. Recently, the Chiefs announced a new multi-year deal with Engelbert Strauss.

These are the sponsors for the Kansas City Chiefs:

• Invisalign
• Tappit
• ORORO
• ADPRO Sports
• 360 Vodka
• Entercom
• KSHB and KMCI
• Midwest Ford Dealers
• Bridgestone
• DirecTV
• Mano’s Wine
• GEHA
• Bud Light
• Engelbert Strauss

360 Vodka is the official vodka of the Kansas City Chiefs and has been since 2019. Every year, 360 Vodka releases a limited edition Chiefs commemorative bottle that features the team’s logo, colors, and a special design.

Government Employees Health Association, Inc has been a sponsor of the Kansas City Chiefs and Patrick Mahomes since 2019. In 2021, GEHA secured the exclusive naming rights for Arrowhead Stadium, the home of the Chiefs.

As GEHA’s official partner, Mahomes will star in ads on TV, digital and print platforms. He has also participated in local events with the company.

Likewise, the global payment and data ecosystem for sports, Tappit signed a sponsorship deal in 2020 with the Chiefs. The deal will provide secure and smooth touchless mobile payment options to fans.