Which of the following is not true of branding?

Which of the following is not true of branding?
  • A.
    Facilitates identification of goods
  • B.
    Leads to increased sales and deeper loyalty
  • C.
    Makes market segmentation easier
  • D.
    Encourages pilfering
  • E.
    Facilitates advertising
Correct Answer: Option D
Explanation
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