Which of the following is concerned with promoting favorable image of an organization?

Which of the following is concerned with promoting favorable image of an organization?

  • A.
    Consumer soveriegnty
  • B.
    Public relations
  • C.
    Marketing research
  • D.
    Marketing segmentation
Correct Answer: Option B
Explanation

Public relations; the professional maintenance of a favourable public image by a company or other organization or a famous person.