which of the following is a function of the retailer to the wholesaler
-
A.
providing after sales services -
B.
providing information on market trends -
C.
sales of variety of goods -
D.
sales of goods in smaller quantities
Correct Answer: Option B
Explanation
The retailers are the direct point of contact or communication with the customers; hence they gather information regarding the changing tastes and preferences of the consumers, pass on the customer feedback to the manufacturers for continuous improvement in service delivery.