When consumers engage in actions that express dissatisfaction with the quantity, price and quality of goods available, such action is termed
-
A.
Consumer behaviour -
B.
Consumerism -
C.
Consumer education -
D.
Consumer orientation
Correct Answer: Option B
Explanation
Consumerism is a modern movement for the protection of the consumer against useless, inferior, or dangerous products, misleading advertising, unfair prices etc