ABSTRACT
This study was conducted to determine the impact of trade fair on marketing performance of business owners in Asaba metropolis of Delta State. The sources of data that constituted this research work were primary and secondary data. A structured likert five (5)scale questionnaire was the instrument adopted to generate respondents’ views. The random sampling technique was also adopted in order to adequately generate information from respondents. Simple percentage statistical tool was used to convert data into percentage. Correlation and regression data analysis was used to analyse data. The findings revealed that trade fair activities of an organization is very beneficial to improving the marketing performance of such firm by increasing the customer base, increasing the profitability index as well as promoting product information, it was concluded that it is evident that increased market share and product advertising is often archived when organizations embark on trade exhibitions, it was therefore recommended that for excellent marketing performance of small and medium scale enterprises as well as big organizations, trade fairs shouldn’t be neglected but rather should be adopted as great success would be recorded if it is adequately utilized by firms.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire