The variety of goods and services which a company offers for sale is its?

The variety of goods and services which a company offers for sale is its?

  • A.
    place mix
  • B.
    promotion mix
  • C.
    price mix
  • D.
    product mix
Correct Answer: Option D
Explanation

Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers.

You May Also Like