ABSTRACT
Albeit, small and medium scale enterprise (SMES); as economic and industrial stanchions for any nation inclined towards meaningful and revolution is fast gaining attention, its development and management have been treated and handled with obvious levity, and ineptitude. This has contributed in no little way, to some of the myriad of problems facing SMEs survival and success in Nigeria. Aside other external factors, strategic marketing management are a major determining internal factor that greatly affects the performance of SMEs. To better appreciate the significance of this concept, this research work tries to expose the nature and result of the relationship between strategic marketing management practices and SMEs. Chapter one, which is the introductory chapter, focuses on the nature and structure of small and medium scale enterprises (SMEs). Also it tries to lock at the significance of strategic marketing practices to the success of SMEs. Chapter two reviews relevant literatures and previous work of scholars, theorists, and academics, on the in-depth nature and resultant effect of the relationship between SMEs and strategic marketing management practices. The third chapter discusses the methodology employed in gathering, and analyzing data for the purpose of the research. Chapter four centers on the presentation, analysis, and interpretation of gathered data for tacit and easy, more so, meaningful understanding. State the major findings in respect of each hypothesis. Chapter five makes a summary of the study, concision, recommendation, and suggestions for further studies.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire