CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Trade stretch itself out every product in Nigeria that whether customer’s goods or industrial goods, service and idea are being patronized through exhibition (Trade Fair Programme). It is very compulsory to ring the impact of new products because it is an important function to trade fair. The purpose is to move forward a product, service of idea in a channel of distribution. It is an effort by a seller to inform persuader and remind target customers about the company and its marketing mix. It attempts to win the attention of the buyer to make them accept and used the product or service being promoted. Therefore, trade fair has the advantages of enabling buyers to come face – to face with the manufactures, the products for themselves and get answer to whatever questions that might be having in visitors mind about the product on display. This project also point out trade is being organized and the steps to take if an organization want to be a participant. And in this project work trade fair cannot be organized without government prastatals is responsible for this. Lastly, a trade fair is very vital to product development if it is well organized.
1.2 STATEMENT OF THE PROBLEM
There are many problems arise from the course of role of trade fair on patronage of new product. Trade fair however, has been considered to be one of the universal marketing tools that have greater role of a new product. This study is meant to provide same question like.
Is there any relationship between new product and trade fair?
Is trade fair really important to new product in an organization?
Can trade fair be used as tool of patronage of new product?
Can trade fair be used as weapon to overcome competitive advantages?
Can trade fair be used a public relation between the manufacture and customer?