ABSTRACT
This research work titled the role of retailers in the distribution of consumer goods is to determine the crucial function of retailers. Also to determine the possibility of eliminating functions. Several research methods were used in gathering and analyzing data. But two main methods primary and secondary sources were used, books, journals, periodicals and magazines were mainly constructed. This was to have broad knowledge of distribution and the function of retailers. Questionnaire and personal interview were equally very useful. From our findings, we discovered that the role of retailers is important that it cannot be eliminated, it is said that you can eliminate their functions. Of course, we cannot enumerate all the findings here. Based on our findings, through analysis and testing of hypothesis some recommendations were preferred. One of such recommendations is that the government and producers should always evaluate and control the retailers in other to forestall two much influence and control on the part of the retailer.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire