CHAPTER ONE
1.0 INTRODUCTION
This chapter introduces the subject matter of the project work, it also deals with the purpose and scope of the study, literature available on the topic or aspect of the work are also received project purpose, statement of the problem and definition of terms are issues touched in this chapter. It helps us to have a general knowledge of issues discussed in the project work.
1.1 BACKGROUND OF THE STUDY
The most valuable aspect of information is radio, it is the target of national growth and development. This is why no nation can afford to neglect radio news messages no matter the economic strength of the nation.
John WitZ (1993), a famous scholar in Mass Communication describe this subject as institution and techniques by which specialized group employ technological devices to disseminate symbolic content to enlarge heterogeneous and widely spread audience.
Charles Wright (1979) in his own account says Mass Communication is a special social communication involving distinctive operative condition primarily among which are: nature of the audience, subject of the communication and the experience of the communicator.
Another school thought says; it is a process in which communicators make use of mechanical media to disseminate information rapidly and continuously to arouse intending meaning to a large dispersed audience in an attempt to influence them in a variety of ways.
Mass Communication can simply be classified under (3) groups or categories, we have the television and radio production, public relation section (PR) and the print medium. But this study basically deals with radio.
Radio in its meaning is an electronic device that uses electromagnetic wave for the transmission of messages; information, communication and it possess some attributes which place it upon the television broadcasting. The radio broadcast also involve the communication process i.e. SMCR.
Furthermore, Radio is one of the most ubiquitous {everywhere}, the most effective and cheapest medium of Mass Communication to man. It provides opportunity for man to understand both his immediate and distance environment. Through Radio message or information are received by means of communication signal through waves. Hence, the British calls it wireless. Radio provides man with the chance to send spoken word, music, codes, and other communication signals through the waves to any parts of the world with the use of radio, we can communicate across space sea and distance points.
The effected of radio as a medium of information dissemination to the people cannot be emphasized.
Radio broadcast is one of several means of getting a message to a large number of people at the same time, because it transcends the bounding of space and time, and also leaps across illiteracy barriers.
Talking of electronic media in the world, radio is the focus of attention in the assessment drive of this research study.
This research work is aware that communication for rural development through rural broadcast programming is adoption of media use by the community for whatever purposes the settlers decides.
The people of rural area lack proper information relaying system in terms of government policies programmes and packaged messages that are rural oriented mush as the government is commuted to rural development through the use of radio to serve as a best means of communicating the rural people it has been very tough, difficult and cumbersome to involve people in the process.
Generally there are more of non-illiterates than literate elements at the rural communities who have no any concern to know what is going on in their environment. This also adds to lackadaisical attitude of some rural dwellers to be listening to radio broadcast programmes. This is so most of the aired programmes are not transmitted in the mother tongues which the rural dwellers understand not.
There is no doubt that, Radio broadcasting stations are launched to perform the specific role of informing, entertaining and educating the target audience. However, the listening time of every programme is mounted to them but people of Iree community lack the exactly aired time of each programme which also contributes to their problem.
The excessive speaking of English Language for Radio programmes for Iree community dwellers is equally seen as an escapist approach of get6ting the people to participate in programmes.
RESEARCH QUESTION Of what type of programme do the inhabitants listen to in radio?
Which language do the communities enjoy most when listening to radio? How does radioas a medium influence Iree community?
Of what percentage of radio listenership do we have in the community?
To what extant do rural dwellers have access to radio signal?