ABSTRACT
This research was on the Role of Public Relations in Crisis Management, a case study of the Etiti Ihitte-Uboma, L.G.A. of Imo State. Crisis is a necessary evil, a sine quo non. This was so because in the process to satisfy needs, people and organizations engaged in different activities and as a result crisis emerged. These crises that emerged posed a lot of problems to the society. The objective of this research was to investigate the cause of crises and examine the Roles of Public Relations in Crisis Management in Nigeria. This research used both primary and secondary sources of data collection and population of the study was 9,010 and sample size was 383 chi-square test of independence were used to test the hypotheses as survey method was an ideal for a good research like this. Included in the findings were that unemployment, land disputes, intolerance and lack of application of public relations strategies cause crises among others like improper demarcation of land boundaries, regular surveillance and tolerance among communities. The research recommends that this crises should be carried out through public relations enlightenment programmes.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Crisis emerged in the universe right from the beginning of man and has remain a reoccurring variable or decimal but not without effects.
Man’s interaction with the environment coupled with the sophistication of the present age, survival of the fittest has become a since-quo-non. Thus, people get involved in many activities with the prime objective to satisfy their basic or primary needs (psychological and safety) and secondary needs (social, esteem and self fulfillment).
In the process to achieve these need, crisis always emerge either between employee and employees and the management of an organization.
On the other hand organization and groups strive to win a bigger shame of the market as to make profit than rivals which will result in intensive. Competition and finally to crisis. Communities due to interest will engage in crisis. Crisis is a necessary evil with us.
Presently, hardly is there any day without news of crisis from our media whether religion, political or industrial crisis. Of a truth, crisis has been with us for centuries but the spate of current violent crisis in organization government and communities portent great anger and threaten the growth and stability of the mention areas and the society in general.
This situation requires appropriate measures and structures to manage properly these evil called crisis.
1.2 STATEMENT OF PROBLEM
From the above background, its obivious that crisis is a negative element that is highly unwelcomed. Crisis deaccelerate growth and brings instability in the polity, it bring about unhealthy competition, destruction of life and property as well as lost of life. This development is critical as foreign and domestic investors will be skeptical that theirs huge investment would be safe, fear and insecure as well as lack of trust and confidence will prevail.
Thus, for the continuity of development, the country to be guaranted, the need for public relations roles in management of crisis can not be over stated emphasized.