ABSTRACT
Rural development of my kind in any place can only be meaningfully achieved through a well – planned and executed complex interaction of many economic and non economic variables.
In the course of this study, the press here is faced with the obligation of bettering the lives of the rural communities though the packaging of information on how to do something which their in exposure hinders them from acquiring basic knowledge.
The major aim of this study is to highlight, and examine problem and issue that need to be understood and tackled to achieve rural development or implore the quality of life for the rural dwellers, using the press.
It would also help to maintain the much needed regular two way communications between the poor or marginalized rural dweller and the urban cities especially the government or those holding political power.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
This study, the role of broadcasting in rural development is however concerned with an attempt to examine how, rural development programmes can be effectively organized and implemented at the local government or grassroots level in any, communities in Enugu state and Nigerian using Enugu state media as a case study.
However, an in – depth research reveal that within Enugu state media, there is an intensive use of amplitude modulation and frequency modulation, station, of Enugu state broadcasting service to create awareness for the rural development programme under broadcasting media.
The under – development of our Amoli communities here called for a great concern of the press. The timidity and ignorance often exhibited by the rural dwellers have liken the press concern as to how adequately they should educate inform, emancipate, enlighten, mobilize, sensitize and disseminate adequate dosage of information in order to revitalize the regrettable trend in our rural communities. Most rural dwellers do not know the innumerable opportunities.
Available to them. They still flourish I the previous delusion and dogmetric belief that cannot march contemporaries in the urban setting.
The press here are faced with the obligation of battering the lives of rural information through the packaging of information on who to do something which their in – exposure hinders them from acquiring basic knowledge. Educating them through programmes, which can sharpen their intellect, providing job opportunities forever increasing population re – orientation of our rural dwellers through sensitization enlightenment, mobilization, emancipation and motivation.
Rural development of any kind in any places can only be meaning activated through a well – planned and executed complex interaction of many economic and non – economic variable. The major role of press (Enugu state media) is usually to highlight and examine problem and issued that need to be understood and tackled to achieve rural development or improve the quality of life for the rural dwellers. The Enugu state media should also help maintain the much needed regular two way communication between the poor or marginalized rural dwellers and thru urban cities especially the government or those who hold political power.
It is no longer contestable that when media is properly approved, communication can work together with a netus of other social variable to facilitate social charge. That includes rural development experts or practitioners in African Asia Latin American and other developing areas who have for long been engaged in the search for method approaches, device, techniques and of course strategies which help them to put communication to the fullest and most effective use in achieving their various development objectives.
The crucial area that engaged the attention of these experts in the area of preparing the necessary and tantamount information, education and communication materials that can be usually utilized for the effective application of communication in rural development.
Enugu state media’s news, feature and so on have so long be recognized as efficacious packaged for rural development especially when they are well prepared and the press writers should know how to prepare them. The press should focus more specially on how we can better develop and use rural (RADIO) for development and for the mobilization of the much neglected and discard rural dwellers in the primitive and interior part of Enugu state.
We are convinced that it will be quite unreasonable for us to expect to achieve any meaningful, realistic and actualized rural development in this Amoli communities without careful and systematic mobilization and participation of the rural dwellers, which of course can be achieved through the press using the Enugu state media as a case of study.