THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING MARKETING OBJETCIVE OF TABLE WATER PRODUCERS

ABSTRACT

This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State . However, to achieve the goal of the study, the closed ended r4esearch was used to study (twenty one) table water manufacturers, where questionnaire were administered to 18 respondents in order to obtain first hand information after a critical analysis of the data collected and the test of the hypothesis using the chi-square statistical tool. The following were established, that there is significant relationship between new product development and marketing objective of bottled water manufactuturers. Marketing testing enhances the relationship between new product development and marketing performance of bottled water manufacturer.

        The table water manufacturers should not rely on external agency, they should employ  qualified and expert who are capable of elicity the required information to work in the development unit so that misleading information will not be send to the management for decision making.

        They should carry out persuasive advertising in order to change their customer behaviour towards their product.

        Since the new product development needs expertise, they should establish functional marketing intelligent system so as to reduce the burden f frequent new product development on enevironmental and market study.

                                                                                                                                                                                      

TABLE OF CONTENTS

Abstract

CHAPTER ONE

1.0    Introduction

1.1   Background of Study

1.2   Statement of Problems

1.3   Research Objectives

1.4   Research Question

1.5   Research Hypothesis  

1.6   Scope of Study

1.7   Significance of study

1.8   Limitation of study

1.9   Definition of terms

CHAPTER TWO

2.0   Literature Review

CHAPTER THREE

3.0   Research methodology

3.1   Research Design

3.2   Population of study

3.3   Sampling Design and Procedure

3.4   Data Collection Instrument

3.5   Administration of Data Collection Instrument

3.6   Methods of data analysis

CHAPTER FOUR

4.0   Data Presentation and Analysis

4.1   Data Presentation 

4.2   Test of Hypothesis 

CHAPTER FIVE

5.0   Summary, Conclusion and Recommendation

5.1   Summary

5.2   Conclusion

5.3    Recommendation

References

Questionnaire

You May Also Like

The Socio-economic Implication Of The Boko-haram Insurgence In Nigeria

The Socio-economic Implication Of The Boko-haram Insurgence In Nigeria (2009-2013) ABSTRACTThe overall objective of this study was to examine the socio-economic implication of the Boko-Haram insurgence in Nigeria (2009-2013). In more specific terms, the objectives of this research work were to explore the genesis of terrorism in Nigeria, identify the efforts attempted by the federal government of Nigeria to quell the Boko-Haram insurgence. The last objective of this study was to examine the socioeconomic implications of the Boko-Haram insurgence in NigeriaThis research was literature-based and, therefore, descriptive. Basically, secondary data sources that was used in this research include relevant textbooks, magazines, library and archival materials, published and unpublished works, journals, newspapers, and internet materials all of which the researcher thoroughly explored for critical examination and analytical insight. The data collected was analyzed using content analysis.This study found out that Boko Haram has become a threat to the entire nation. Their activities have crippled the socioeconomic life of the entire citizenry and the impact of the activities of the dreaded Boko Haram has brought physical, psychological and economic damage to Nigeria’s fragile economy. We also found out that there is a sharp drop in the commercial activities in the North as foreign investors are gradually diverting from Nigeria due to the increasing security crisis.This study concluded that the increasing spread of nefarious activities of the Boko Haram sect in Nigeria and the destruction of lives and property is a serious issue that could not be dismissed with a wave of hand; it requires a very drastic and urgent attention and commitment on the part of government. We recommended that anybody linked with the sect should be made to face the law either he/she is a bigwig or not and the government should develop a strong political will to fight the scourge. Lastly, good governance and proper leadership should be entrenched to avert future occurrence. CHAPTER ONE:  INTRODUCTION  BACKGROUND TO THE STUDY ….1 STATEMENT OF THE PROBLEM ….4 RESEARCH QUESTION ….6 OBJECTIVE OF THE STUDY ….7 JUSTIFICATION OF THE STUDY ….7…
Read More