CHAPTER ONE
INTRODUCTION
1.1
BACKGROUND
TO THE STUDY
In the early age of banking in Nigerian, bank paid little
or no attention to marketing of their services but due to the development and
new tend in the banking industry.
It has been noted that there is new competition going
on between various bank especially the commercial banks on how to make their service
especially their lastest service acceptable to the customers.
However, in order to meet up with the new
development in banking industry, it is very important for the bank to include
moderns marketing techniques in putting forward their services to their
customers.
Moreover, according to chartered institute of
marketing, marketing is also defined as the management process responsible for
identifying anticipating and satisfying customer’s requirement profitable.
Furthermore F.O. Peter (1958)m also views marketing
as an orderly, purposely and create need wants and creative capacity and skill
of an industrial society toward the design of new and better product and new
distribute concept and process, while banking service can be defined as the
broad spectrum of service that will normally be available and also offered
customer by any given financial ( banking) institution with the aim of satisfied
the need of the customer profitable.
This definition varies from institution to another.
Marketing of banking service therefore fall within
the specialized of services and services marketing provides wants satisfied
that are not necessary tired to sales products.
This therefore gives us a strong introduction as to
the banking sector in Nigeria
and three bank includes commercial bank e.g United Banks for Africa (UBA)
Nigeria Plc. The project work is aimed
at reaveling the need for the marketing service in banking industry in Nigeria
banking service.
1.2
STATEMENT
OF RESEARCH PROBLEM
The focus of the research will be to identify the
relevance of marketing to commercial banking industry in . In the cause of research answer will be
provided to the following research question problems.
1. What
is the historical background of relevance of marketing to commercial banking in
Nigeria?
2. What
is the reason for marketing operation to commercial banks?
3. What
are the step involved in the marketing operation to the commercial banks?
4. Does
the relevance of marketing to commercial have and prospect for banks?
5. Does
the regulatory authority have roles and impact on the marketing operation to
the commercial banks.
6. What
are the effects of marketing operation to the commercial bank on Nigeria
economy?
7. What
are the likely problem facing the marketing operation to the commercial bank?
1.3
AIMS
AND OBJECTIVE OF THE STUDY
The research proposal main focus is to take caution
both on the relevance of marketing operation to the commercial banks.
Therefore, the aims and objectives of the study
include the following:-
i.
To examine the historical
background of the relevance of marketing to the commercial bank in .
ii.
To highlight the reason
for the relevance of marketing to the commercial banking in .
iii.
To discuss the step
involves to successful of marketing operation to commercial banks.
iv.
To enumerate the effect
of the marketing operation to the commercial bank on the
economy.
v.
To mention the impact
of marketing operation to the commercial banks.
vi.
To expatriate the role
and impact of the regulating authorities.
vii.
To critically examine
the likely problem of the relevance of marketing to the commercial bank in .
1.4
SIGNIFICANCE
OF THE STUDY
The research work is productive in nature; the study
will enable the commercial banks to meet the relevance of marketing to
commercial bank in .
This study is significance to the marketing because
it examines the practical aspect of marketing concept to real business
moreover, it will help to clarify some doubles and strength and some fat about
marketing concepts.
1.5
SCOPE
OF THE STUDY
The research will focus on the relevance of market
to commercial banking in Nigeria
with special emphasis on (UBA) United
Bank for .
The research will be in historical and case study
research while may be limited by insufficient finance, lack of co-operation
from the respondents and the case study.
This may tender through research.
However, effort will be made to ensure that the
above constrains and limitation do not affect the effective completion of the
research.
1.6
LIMITATIONM
AND CONSTRAINTS TO THE STUDY
The research will focus on the relevance of market
to commercial banking in Nigeria
with special emphasis on (UBA) United Bank for .
The research will be in historical and case study
research while may be limited by insufficient finance lack of enough time of
co-operation from the respondent and the case study. This may tender through research.
However, effort wills he made to ensure that the
above constraints and limitation do not affect the effective completion of the
research.