ABSTRACT
This study explores the problems and prospects of distributing paints in Nigeria with Berger Paint Nigeria Pic, as its “case study. The study considers whether the middlemen shouldbe influenced to avoid undue charging of high prices and hoarding, whether selection of the night middlemen has relevance in the effectiveness of the company’s distribution system, whether nearness to depot location should be considered in appointing distributors and whether the concept of order processing cycle satisfies the requirement of an effective distribution system. The tests of hypotheses conducted reveals that the distributors should be influenced, effective selection of the distributors should be conducted, location of depot should be considered in appointing distributors while the concept of processing cycle satisfies the requirement of a good distribution system. The study recommends that the financial capability of the applicants for, distributorship of the company’s paints should be considered before appointments are made. The study also notes that depotlocation, knowledgeable and financially strong distributors are essential for profitable performance.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire