The main concern of marketing concept is to?
-
A.
reduce the number of retail outlets -
B.
identify consumer needs and satisfy them -
C.
increase sales to meet consumers needs -
D.
encourage division of labour
Correct Answer: Option B
Explanation
Marketing is “the process of identifying, anticipating (predicting) and satisfying customer needs profitably”. Hence marketing concepts are set to identify consumer needs and satisfy them accordingly.