ABSTRACT
The study was carried out to find out the roles of sales promotion in the purchase intent of Goko Cleanser among students of Federal polytechnic, oko . The case study of Dr. iguedo Goko Cleanser Company Akwa Ibom, Uyo. Marketing is the ,management process aimed at identifying, anticipating, analyzing and satisfying human needs and wants through exchange as efficiently and effectively as possible.
However, no matter how a product meets the requirement of the consumer, its existence has to be made for right promotional strategies which serves as an awareness creation. Chapter one dealt on the introduction of the background of the study consist of an overview of Dr iguedo Goko Cleanser company. The statement of the problem, objective of the study, significant of the study, research question and the scope of the study. Some of the problem addressed are; choosing wrong promotional tools, wrong media selection, lack of knowledge of when to carry out promotion and when not to etc. It also deals the definition of terms. chapter two emphatically dealt with the theories based on promotional mix (advertising, personal selling, sales promotion, publicity and public relations). It also considered the affordable method. This method of selling budget completely ignores the effect of promotion on sales volume. Chapter three dealt with the design of the study, the method used in collecting relevant data. It also deals with how the questionnaires were distributed and the treatment of data. Oral methods were used by the researcher to collect data for further analysis and interpretation. Chapter four was developed to a detailed analysis of data collected, finding as well as discussion on the findings. Chapter Five id the concluding chapter in which the finding, recommendation, conclusion, limitation of study and suggestion for further research were discussed.
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TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire