ABSTRACT
The study based on public relation and it’s impact in the banking industry (a case study of GTbank Kaduna branch). The study adopted survey research method using questionnaire as the instrument for gathering data. In writing this project, the research begin with a general introduction of the subject matter, statement of the general problem, as related to the organization rationale or objectives of the study, the scope of the study, limitations of the study and definition of terms. Review of related literature of the scholars are also highlighted in notable areas. Other areas of interested study include the methodology of the entire research work, this include methods or approaches used, instrument used, research population and sample size, sampling procedure employed, justification for sample selected, statistical technique used in analyzing the data as well as the formulation of hypothesis. For the findings of the research, 97% of respondents were positive on the fact that public relations help in building favourable image for an organization. The study therefore concludes that public relations are a veritable tool for maintaining favourable image for every corporate organization.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire