ABSTRACT
The complexity posed by the present global business environment especially the tragic failure of meeting the corporate objectives experienced by some business organizations calls for a strategy which will enhance the achievement of sales and profit objectives and to curb the menace of liquidation that is so rampant in the business industries of today.
To this end, the topic “the impact of promotional strategy on sales and profit”had been chosen as the subject of study.
Meanwhile, this research report is carried out in order to widen the existing knowledge of promotion in the field of marketing by enumerating, analyzing and expatiating on the various elements of promotional strategy, method of its performance and its great impact on the organizational sales and profit.
Promotional strategy is one of the variables of marketing mix that is related to communication mix which marketers implement to stimulate demand and facilitate purchases which invariably helps the accomplishment of corporate objectives.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire