ABSTRACT
The aim of this research study is to examine The Impact of Intensive Distribution Strategy on Marketing of Consumer Goods using Dotmall Nigeria Limited as a case study.
To achieve the above stated objective both primary and secondary sources or data collection which include the use of questionnaires to elicit information, and review of textbooks, journals, internet sources etc. were used. Statistical tools such as frequency distribution, simple percentage tables and the Chi-Square (x2)were used.
The findings in the hypotheses tested showed that; the company uses an intensive distribution strategy for the distribution of its products. Convenience goods must be made available at every point where they can get them, and at all times; bad roads and poor storage facilities are factors that impede effective distribution of goods and services.
Based on these findings, organizations should ensure a proper definition of roles, right and responsibilities of channel members as the conflict of interest among these members could greatly affect the marketing of the company’s products; Careful study must be carried out by organizations to ensure the right distribution strategy is selected for the tight type of product(s) to avoid putting a square peg in a around hole.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire