THE IMPACT OF COMMUNICATION IN ACHIEVING ORGANIZATION’S OBJECTIVES (A CASE STUDY OF KWARA STATE POLYTECHNIC, ILORIN)

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND TO THE STUDY

All of us
have been communicating with others since our infancy, the process of
transmitting information from an individual or group to another is a very
complex process with many sources of potential error, Communication has always
been and is still an important aspect of daily living especially so in a
commercial organisation which is geared towards optimal profit maximization.

Many people
practice the art of communication, the government of a nation to its populace,
the teacher to his students, mother to daughter or son, superior to
subordinate, manager to supervisor, husband to wife, buyer to seller et cetera.

People who
work in an organisation typically spend over 75% of their time in interpersonal
situation, thus, it is no surprise to find out that the root of a large number
of organizational problems is poor communication skills. However, not every
communication is effective. Effective communication is an essential component
of organization’s success whether it is at the inter-personal, inter-group, organizational
or external level. Communication is essential to all the operatives of business
since it is the variable within the organisation that holds them together. It
is like the glue used in binding models. This glue holds the various parts
together, without the process of communication, the various parts of an
organization would not be bound together and the organisation would neither
exist nor survive Thus, communication is the binding element of a business and
governmental organisations, in order to be successful and to attain its goals,
an organisation need people who can communicate effectively.

Communication
takes different forms, it could be oral, written, non-verbal or electronic.
Sometimes, in order to pass on messages to others, one has to use language
(symbols), gestures, drawings that stand for ideas that are intended to convey.
These symbols could be ones that other people organize and accept.

Communication
is not just giving of information, it involves the giving of understandable
information and receiving understanding the messages involved to the extent
that the receiver is able to respond by taking appropriate action and or
reaction. Communication is the process by which we share our reality with
others. Effective communication makes information flow freely from one person
to the other in an organisation. It is a continuous process which applies to
all levels of organizational hierarchy.

Communication
can be defined as a process of transmitting thought, sharing of and imparting
of information, it is the giving of understandable message. It is the
transmitting of messages and linking of people, it is the conveying and
exchanging of messages, it is the creating and exchanging of messages within a
network of interdependent relationship et cetera.

By whatever name one may wish to call
communication, one thing is very clear, communication touches on every sphere
of human endeavor. It serves as an instrument of social interaction and it
helps us to understand ourselves, it is the medium through which relationships
are established, extended and maintained. Communication provides the means by
which people in business politics and other professions act and interact, share
and exchange information and ideas, develop plans, proposals and policies, make
decisions and coordinate activities.

1.2 OBJECTIVES OF THE STUDY

The primary objectives of this study is
to satisfy the requirement for the award of National Diploma (ND) in purchasing
and supply awarded by Purchasing and Supply department institute of finance and
management studies kwara state polytechnic, Ilorin.

Objectives of this study if examine the
impact of communication in archiving organization objectives.

1.3   STATEMENT OF THE
PROBLEM

The objectives of he project from the
notion of situating the impact of communication to the attainment of
organizational goals. It is important to conceptualize the significance of
effective communication in the context 
of growth and survival of an enterprise since an organizational come
into being in order to make communication possible with all those who are
working within it and with those who have reasons for doing business with
it.         

1.4 SIGNIFICANT OF THE STUDY 

üThis study is significant because it
will revel those aspect of the communication that the management must intensify
effort is to improve the present communication practices.

üThe study is also significant because
it will broaden the researchers knowledge on communication

üIt will provide reference source to
further research

1.5 SCOPE OF THE STUDY

The
scope of the study will be limited to impacts of communication in achieving
organizational objectives. Various aspect of communication such as definition
of organization, goals of commercial organization, definition of communication
etc. will thoroughly delt in the course of the study.       


1.6 LIMITATIONS

Some
impediments problem encountered in the course of this research includes non availability
of sufficient and current materials for the research, poor response in
responding to and returning the questionnaire by the respondents and lastly,
limited time in running around in distributing and collecting questionnaire and
typesetting of the research work. However, all effort were made to ensure that
these identified constraints do not impact negatively on an in-depth research
work.

1.7 DEFINITION OF TERMS

The following terms are used in the
course of this study this includes as such, their operational meaning are
provided below:

Communication: Is defined as the transfer of information, idea or message
from one person or a group to another with the use of a sign, symbol, words
etc. to convey message, information between an individual and organisations
towards goal accomplishment.

Organization: Can be defined as the process of identifying and grouping
the work to be performed, defining delegated responsibility and authority and
establishing for the purpose of enabling people to work effectively together in
accomplishing the objectives of an organization. .

Development: A development is an event which is likely
to have a positive effect on an existing situation in an organization.

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