ABSTRACT
This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging involved branding a product cover either for enhancing appearance or for preservative purpose. The researches of this work include determine the role of packaging on the firm‘s market value and how packaging affects the marketing power of a product. Data were collected through the use of questionnaire and oral interview alongside. The data collected were carefully analyzed using statistical method such as chi-square and simple percentage method based on the analysis of data, the following findings were made, packing of consumer products affect their identification, packaging of consumer product serve both promotional and preservation of consumer purpose and finally it has been observed that packaging enhance the marketing force of consumer product. It then concluded that packaging has been a strategic tool employed for easy marketability of consumer products. The following were there after recommended to the producer of consumer products: adequate attention should be given to packaging of product since packaging of product is positively related to sales, company policy should expressly spec z)5’ the goal of packaging so that it would be well understood by the various level of her workforce and finally, companies should ensure that the quality of their product commensurate with the description on the product packaging so as to sustain the confidence of her product consumers on their product.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire