ABSTRACT
This study is aimed at critically examining the effects mass media on rural development. The work also includes the origin of the programme, literature review, statement of the research problem. The hypothesis and the research methodology of the study, equally included are the data analysis, data interpretation, results, discussion as well as bibliography.
The research problems is “The effectiveness of ESBS (ratio rural Enlightment programme “ONU OHA”
The result of the study shows that the programme “ONU OHA” is very useful considering the listener ship and the effectiveness of the message.
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
For government to articulate sound policies without reaching the target is a tragedy as irredeemable as the ideal man who swallows all his thoughts.
In this regards, successive governments in Enugu state through Enugu State Broadcasting Service (ESBS) continually grape through multitude programme, through endless permutations of strategies to fathon human predicaments and redeem man from such chaos and disorder. The process spawns what planners call “Programmes” project and target in government administrative parlance, as the linkage factor between policy articulation and its implementation the crisis point in this beautifully linkage is the target were as objectives manifesting on the ground, or as end users of the policy objectives.
The ability to convince and persuade has also been institutionalized in some of the media programme such as “ONU OHA” ab ESBS audio programme. The programme “ONU OHA” which is composed to enlighten the rural dwellers on what is going on in the government of Enugu State. Is a production in Igbo unit of the ESBS radi Enugu. The programme, which lasts for 15 minutes is started this year and aired once in a week (on Sunday).
It establishes a direct contact with the listening audience of Enugu State and makes them to know what is happening in the government and then air their own views/ contribution through planning the programmes seeks to create awareness on the people of Enugu state about the important of rural development through collective and individuals contribution of ideas of the rural people.
On the effectiveness of this programme, the producer, Chukwuma Ogbonna told us that the programme has been achieving its objectives. This according to the producer is ascertained through the acknowledgement letters gotten from the rural dwellers. According to Dr. Frank Ogboaja. One would not loose sight of the low literacy rate in our society, a factor capable of impeding the understanding and the interpretation of mass media messages.