ABSTRACT
This study is aimed at given insight into the effects of television advertisement on the buying habit peak milk consumers. It is a research survey based on a sample size of 500 Enugu state Dwellers.
Careful empirical studies have show that advertising actually influence peoples choice on their consumption of some goods and services as well as their buying habits especially peak milk in can and sachets, more over this study will guide the producers and advertiser to understand the best techniques to reach their prospective consumers.
Chapter one of this study unfolds the definition of advertising and effect on the buying habits of consumers with relation to a particular medium or television. This study revealed viewers attitude and consider television effectiveness or failure in realizing its set objectives.