THE EFFECT OF PRODUCT QUALITY CONTROL ON CUSTOMER’S SATISFACTION

ABSTRACT

This research study examined the effects and possible solutions of product quality control as it affects the ordinary customer using Cadbury Nig. Plc as a case study. The research study was aimed at evaluating the product quality and customer satisfaction on the growth and profitability which the organization achieves. Also, the effectiveness of product control on customer satisfaction was also addressed, and analyzed respectively. This information was analyzed with the aid of SPSS v 18.0 on different tables and simple random sampling technique was used. The study is limited by time, which is the school calendar year, coupled with the cost involved in conducting such enormous task. The findings of the study reveal that there are several quality control checks and balance which should be put in place for thorough and in depth satisfaction of the final customer. It also posits generally three processes to achieve quality at a standard rate, these include: inspection of incoming Raw materials, inspection of work in progress and the final inspection of incoming raw materials. Interpersonal relationship amongst consumer’s using a definite product also contribute to innovation and better quality of a product through purchasing. The study recommended that management should control and maintain equipment used for production in the organization.

TABLE OF CONTENTS

Abstract

CHAPTER ONE

1.0    Introduction

1.1   Background of Study

1.2   Statement of Problems

1.3   Research Objectives

1.4   Research Question

1.5   Research Hypothesis   

1.6   Scope of Study

1.7   Significance of study

1.8   Limitation of study

1.9   Definition of terms

CHAPTER TWO

2.0   Literature Review

CHAPTER THREE

3.0   Research methodology

3.1   Research Design

3.2   Population of study

3.3   Sampling Design and Procedure

3.4   Data Collection Instrument

3.5   Administration of Data Collection Instrument

3.6   Methods of data analysis

CHAPTER FOUR

4.0   Data Presentation and Analysis

4.1   Data Presentation  

4.2   Test of Hypothesis 

CHAPTER FIVE

5.0   Summary, Conclusion and Recommendation

5.1   Summary

5.2   Conclusion

5.3    Recommendation

References

Questionnaire

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