ABSTRACT
The effect of personal selling on the sales of Isol germicide in Enugu Urban will in subsequent chapters the strategies for maximizing the effective and efficient sales calls on customers.
Both primary and secondary data were extensively used in data collection. Tools as questionnaires, study of documents and observation of things and people were employed as a method of data collection.
The population for this study is drawn from the sales department of Hardis and Dromedas sample of household from Enugu urban.
Visit to libraries. References to journals magazines newspapers and other students projects makes this study a vast one yet strictly adlering to the bound of the topic.
This are the findings of this study.
The proceeding chapters presented an indepth analysis of the areas covered in the study. Concerted efforts were made to know if the users of Isor germicide are influenced positively by the application of personal selling effects in sales.
1) it was find out that users of Isol germicide are positively influenced
2) it was also diagnosed that the company’s offer many a timers long way to advising on how best to handle these objections.
3) It was also find out that consumers or users are more interested in getting an accurate and timely information on how best to use the product than telling them about polices.
And this are the recommendation these recommendation are aimed at suggesting useable solutions to effects of personal selling on the Isol germicide in Enugu Urban.
There is need for a careful selesforce organization, recruitment and selection, training, compensation motivation leadership and supervision and performance evaluation of the saleforce.
More effective handling of objectives will be of immense profit to sales calls. The firm should implement selling concept.
If these recommendations are carefully implemented these will be sustained growth for the firm and the effects of personal selling on sales will be fully maximized.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire
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