THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT

ABSTRACT

This project work focuses on the effect of packaging on sales of company’s products with Guinness Nigeria Plc Benin City as a case study. It is aimed at assessing the impact of packaging and involve branding of product cover either to enhance appearance or for preservative purpose. The objectives of the firms market value and how packaging affects the marketing power of a product. Data were collected through the use of questionnaire and oral interview alongside. The data collected were carefully analyzed using statistical method such as Chi-square and simple percentage method. Based on the analysis data, the following findings were made; Packaging of company’s product affect their identification, packaging of company’s product serve both promotional and preservative purpose and finally, it was observed that packaging enhance the marketing force of a company’s product. It was then concluded that packaging has been a strategic tools employed for easy marketability of company’s products. The following were thereafter recommended to the producer of a company’s product; adequate attention should be given to packaging of product since packaging is positively related to sales, company’s policy should expressly specify the goal of packaging so that it would be well understood by the various level of her workforce and finally, companies should ensure that quality of their product commensurate the description on the product packaging so as to sustain the confidence of her product company’s on their product.

                                                                                                                                                                                      

TABLE OF CONTENTS

Abstract

CHAPTER ONE

1.0    Introduction

1.1   Background of Study

1.2   Statement of Problems

1.3   Research Objectives

1.4   Research Question

1.5   Research Hypothesis  

1.6   Scope of Study

1.7   Significance of study

1.8   Limitation of study

1.9   Definition of terms

CHAPTER TWO

2.0   Literature Review

CHAPTER THREE

3.0   Research methodology

3.1   Research Design

3.2   Population of study

3.3   Sampling Design and Procedure

3.4   Data Collection Instrument

3.5   Administration of Data Collection Instrument

3.6   Methods of data analysis

CHAPTER FOUR

4.0   Data Presentation and Analysis

4.1   Data Presentation 

4.2   Test of Hypothesis 

CHAPTER FIVE

5.0   Summary, Conclusion and Recommendation

5.1   Summary

5.2   Conclusion

5.3    Recommendation

References

Questionnaire

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