ABSTRACT
This research work was undertaken to determine the effect of advertising on the sales volume of beverages in Awka Metropolis. The case study of this project was picked from different manufacturing companies of Nestle Food PLC; Cadbury PLC and Cocoa Industry Ltd with their specific products Milo, Bournvita and Vitalo. In the first chapter, the researcher was able to high-light the statement of problem as to know if the use of advertisement increases the sales of the product. Still under the same chapter, the researcher also high-lighted the research question as well as the Research Hypothesis which includes that Advertising increase sale of Beverages. Also, that consumer are aware of the product (both old and new). On that note the researcher concluded that external stimuli affects consumer reception of the advertisement message. In chapter three, the researcher used both primary and secondary data. The respondents were producer. Questionnaire were also used. For better understanding of the study, attention was draw on how the data were collected from five different zones (zik Avenue, Amawbia, Eke Awka, Aroma and Arthurs Eze Street). Apart from this, the data was tabulated in frequencies and percentages in which Chi-sqaure (X2) and correlation analysis were used to analysis and test the various hypothesis in the study. The data interpretation and analysis gave the following findings. The researcher came to find out that most producers prefer Television Advertisement to another reason demonstration. Base on further findings, the researcher discovered that some respondent, would want to make a purchase of the new products accepting that the new product could have a better quality and relatively low price. Finally, the researcher found out that with advertisement it would have a chain effect or it will convince many new customers on hearing the advertisement some consumer will be eager to taste the product to know if the advertised product attributes are actually existing.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Background of Study
1.2 Statement of Problems
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
1.6 Scope of Study
1.7 Significance of study
1.8 Limitation of study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Population of study
3.3 Sampling Design and Procedure
3.4 Data Collection Instrument
3.5 Administration of Data Collection Instrument
3.6 Methods of data analysis
CHAPTER FOUR
4.0 Data Presentation and Analysis
4.1 Data Presentation
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Questionnaire